Simply put, we love what we do. There is no more rewarding a profession than helping families care for their aging loved ones.
Unlike dozens of companies in this industry, Homecare California is not a franchise. Founded by Lisa and Greg Hartwell, long-time Bay Area residents, Homecare California is a local, family-owned full-service home care organization serving the residents of San Mateo and Santa Clara counties. Homecare California is accredited as a Certified Home Care Aide Organization by the California Association for Health Services at Home.
Lisa Hartwell – Executive Director & Founder
Lisa Hartwell was inspired to found Homecare California through her volunteer work with Stanford University Hospital’s Partners in Caring program for Bay Area seniors. As the Executive Director, Lisa is responsible for all care giver recruiting and client care. Lisa has been recognized as a Certified Home Care Aide Manager by the California Association of Health Services at Home.
Greg Hartwell – Managing Director & CEO
As Managing Director, Greg manages the day-to-day operations of Homecare California. Greg has over 20 years of executive and business management experience prior to co-founding Homecare California with Lisa. He is a frequent guest speaker on elder-care issues.Greg earned his undergraduate bachelor’s degree from Southern Methodist University and Masters Degree from Harvard University.
Anne Friedman – Care Director
As Care Director, Anne manages all Homecare California client relationships. Anne spends the majority of her time meeting with families and visiting with clients in their homes to ensure quality care. For four years prior to joining Homecare California, Anne managed a respected home care agency in Walnut Creek before relocating to the Peninsula. Anne was born and raised in the Bay Area and is a graduate of San Diego State University.
Elizbeth De Marchis – Staffing Director
As Staffing Manager, Elizabeth makes sure the “trains run on time”. She is responsible for managing hundreds of caregiver visits on a weekly basis. Elizabeth has over 15 years of business experience having run her own small business and four years of client care management for a Northern California home care agency. Elizabeth is an animal lover and raises Alpacas in her free time.
Issac Lopez, III – HR & Recruiting Director
As HR & Recruiting Director, Issac is responsible for recruiting, screening, hiring, and training the finest caregivers in the Bay Area. Issac has extensive hands on experience as a caregiver himself. Issac has held many positions for respected Bay Area assisted living facilities as Assistant Administrator, Resident Services Director, Activities Director, Memory Care Manager, and HR Director.
Yong Choi – Accounting Manager
Yong manages all accounting matters for Homecare California. Yong has a BS in aeronautical engineering from Seoul National University in South Korea and has worked for several companies in Korea including Asiana Airlines, IBM Korea and others.
Our Caregivers
Homecare California’s caregivers are the heart and soul of our company. To learn more about our caregivers, click here.