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Boom or Bust? Boomer Innovation & Technology Conference Scheduled for Next Month

We’ve talked about the national What’s Next Boomer Business Summit before and are excited to see the agenda for this year’s conference. A recent article in Laurie Orlov’s excellent aging technology blog reviews the highlights of the March 23 conference, to be held in Washington, D.C. Described as “the nation’s leading annual conference for the boomer and senior markets” and celebrating its thirteenth year, the summit will provide a 2016 focus upon “Seizing the Opportunity of the Longevity Economy.”

Yes, the summit is largely focused on marketing, but that focus sharpens its emphasis upon innovation and technology in finding new tools for the senior market. A market opportunity for an entrepreneur can quickly become a valuable resource that helps a senior remain at home.

Speakers from organizations and companies ranging from AARP to Zogby Analytics will provide keynote and breakout addresses to attendees. Summit topics include the following:

  • The State of Innovation—looks at best practices in using innovation and technology to drive new revenue with the boomer market.

  • Focusing on Financial Security in Later Life – examines issues in planning and funding one’s later years; e.g., wealth management, and explores technology tools that may assist seniors in avoiding fraud and financial abuse. The pithy title: “Follow the Money.”

  • Leveraging Technology for Caregiving – explores caregiving technology trends and highlights companies with innovative caregiver solutions.

  • How the On-Demand Marketplace Serves the Longevity Economy – looks at the impact of on-demand economy on industries ranging from transportation to food. While the new business model can be disruptive, may provide a new model of “assisted living.” The session title is intriguing: “The On-Demand Marketplace Powering Aging in Place.”

The What’s Next Boomer Business Summit has been touted as the best place for thought leaders, experts, and companies in the aging services market to come together and learn from Fortune 100 companies, nonprofit organizations, and successful start-up businesses. While most of our readers may not be able to attend the conference, it is worth noting the trends that are continuing to emerge in senior technology and care targeted toward the boomer generation. We’ll plan to provide a follow-up after the conference. In the meantime, you can check out the summit website for more information.

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